What Promoted Tweets will really do to Twitter

What, exactly, do promoted tweets mean for most Twitter users? Promoted tweets are the first of a prepared group of Twitter advertisements that will appear as highlighted search results. Overwhelmingly, Twitter chatter is negative towards promoted tweets, but Twitter cannot last forever on short term installment loans from venture capitalists.

Promoted tweets will work on search results

Built to be similar to, but more “organic” than Google advertisements, Promoted Tweets will operate on search results. Results on search.twitter.com will display with a relevant promoted tweet on top. For instance: searching Twitter for “latte” might show results from Starbucks above the current Twitter chatter. A few companies have already signed up for Promoted Tweets, including Starbucks, Sony, Bravo, Best Buy, and Red Bull.

Promoted Tweets to be rated by users

The basis of Promoted Tweets is that the advertising will count on tweets that would be posted by the companies anyway. Twitter is hoping that twitters will bookmark, retweet, or reply to the promoted tweets. Tweets that do not get interaction will be removed from the list of promoted tweets. Debt settlement relief may be within the future for Twitter if the promoted tweets program is successful.

Promoted Tweets planned for growth

The Promoted Tweets program does not stop just with the display of search results. If the promoted tweets program is successful, Twitter plans to expand the program. The company account’s promoted tweets can be “injected” into timelines. Second, these Promoted Tweets may also be displayed by Twitter clients such as Tweetie and Seesmic, as well as clients being developed by companies that have chosen to hire a dedicated programmer to create iPhone and Android apps.

Promoted Tweets show financial reality

The Promoted Tweets program could be the first attempt of Twitter to monetize their website. Created in 2006, the site has stubbornly refused to create revenue in any major way until now. Twitter has consistently focused on creating value, instead of revenue streams. By announcing Promoted Tweets, it appears Twitter can be looking for a way to give investors a return on their $ 57 million investment. If the addition of advertising to other social networks is any indication, users will most likely be fine with advertising supporting their favorite service.

Sources:

PC Magazine

Wikipedia

PC World