Bungie And Activision Partner Up For A Decade

A 10 year distribution deal has been announced in a move as surprising as the Master Chief unmasking on “Halo,” video game giants Activision and Bungie. This deal of Activision Bungie will give Activision "exclusive worldwide rights to publish and distribute." Bungie will get to keep its intellectual property rights while this can be a payday loans no fax for Activision. It’s a deal that should bring Bungie’s games to a lot more platforms while maintaining gaming quality.

A partnership between Bungie and Activision

The specific details of the Bungie Activision partnership were announced today on the Bungie Blog. Bungie, a game developer that is best-known for creating the “Halo” series for XBox, has been working on an as-of-yet unannounced “Intellectual Property” that is most likely a new video game. The Bungie Activision partnership is based on this new intellectual property. The Halo series, such as the game newly made, “Halo Reach,” will continue to be developed by Bungie and Microsoft’s 343 Industries.

Bungie and Activision to work on distribution

For nine months the Bungie Activision deal has been in the works. Activision is a "third party" publisher of video games that specializes in making multi-platform video games. In the past, Bungie games have been available only on Microsoft’s XBox system. Bungie will most likely be bringing its new games to XBox, Playstation, PC and possibly other video gaming platforms by partnering with Activision.

Activision lawsuit concerns avoided by Bungie

The deal between Bungie and Activision comes at a time that Activision is facing a multi-million dollar lawsuit based on the release of “Modern Warfare 2.” Activision's game development divisions are affected by the legal issues of the Activision/Infinity Ward group. The Bungie/Activision deal looks to make use of Bungie’s game development and Activision’s distribution – effectively shoring up each of the company’s weakest point. The Bungie/Activision partnership will either way make some exciting news in the next 10 years of video gaming.

Resources for the article

ARS Technica

http://arstechnica.com/gaming/news/2010/04/activision-and-bungie-ink-surprising-10-year-publishing-deal.ars

Computer and Video Games

http://www.computerandvideogames.com/article.php?id=244809

Bungie.net

http://www.bungie.net/News/Blog.aspx