Saturday, April 23, 2011

Jesse Jackson Jr. claims iPad is destroying publishing, costing careers

In one of the more fickle political flip-flops of current months, Illinois Democrat Rep. Jesse Jackson Jr. turned on the iPad machine he used to love. Just one month ago, Jackson lauded Apple’s groundbreaking tablet as a revolutionary educational tool. Yet just Friday, Jackson said the iPad can be “responsible for eliminating thousands of American jobs.” Source for this article – Jesse Jackson Jr. says iPad is killing publishing, costing jobs by MoneyBlogNewz.

Jackson believes there won’t be writing anymore

The recent bankruptcy of Borders Books and the sea change toward textbookless campuses has the junior congressman from Illinois up in arms today, and the iPad is the catalyst.

“What becomes of publishing companies and publishing company jobs?” Jackson asked the House. “What becomes of bookstores and librarians and all of the jobs associated with paper? Well, in the not-too-distant future, such jobs simply won’t exist.”

China’s role in the iPad also made Jackson upset.

“There is no protection for jobs here in America to ensure that the American people are being put to work.”

Biting the hand that feeds the US

The wealth the iPad has had for many businesses in the U.S., not even Apple, has not been considered by Jackson, states Business Insider. According to MarketCues, there is so much the iPad can do. It can help get billion dollar industries going. Publishers could have many myriad opportunities making up interactive textbooks without costing too much to students because of the e-readers and iPad.

It was expected that traditional writing was to change. According to @Craigmod, the evolution was needed. The lessened environmental impact of digital writing coupled with convenience and immediacy that electronic books provide translates into good will plus e-commerce transactions. Morgan Stanley points out that with the over $2 billion in revenue on the iPad every quarter, over 65 percent of owners use the gadget to read books.

Adaption the publishers must face

Unlike Jesse Jackson Jr., publishers are likely to have to adapt. Amazon already sells more electronic books than print books (per late 2010 figures). It is supported by iPad users. This is also making the change take place. YUDU Media reports that iPad users, in comparison to desktop computer browsers, will spend 30 times more time on sites such as Wired.com, VanityFair.com and GQ.com. There were more Wired.com iPad apps sold than Wired print editions. This is what late 2010 figures showed.

As the iPad television ad claims, “It’s already a revolution, and it’s only just begun.” Jesse Jackson Jr. missed out. He may not be invited anymore.

Citations

@Craigmod

craigmod.com/journal/ipad_and_books/

The Hill

thehill.com/blogs/floor-action/house/148879-jackson-an-ipad-for-every-schoolchild

Huffington Post

huffingtonpost.com/2011/04/17/jesse-jackson-jr-ipad-unemployment_n_850227.html

Market Cues

marketcues.com/blog/2010/02/will-apples-ipad-impact-the-printing-and-publishing-industries/

Neiman Journalism Blog

niemanlab.org/2010/02/the-ipad-business-model-for-news-strategies-publishers-must-embrace/

Publishing Perspectives

publishingperspectives.com/2010/11/simba-releases-statistics-on-ipad-e-book-reading/

Real Clear Politics

realclearpolitics.com/video/2011/04/15/rep_jesse_jackson_jr_blames_the_ipad_for_killing_jobs.html

TSTC Publishing’s Book Business Blog

tstcpublishing.wordpress.com/2010/02/26/ipad%E2%80%99s-potential-impact-on-textbook-publishing/

YUDU Media

slideshare.net/yudu/the-apple-ipad-trends-and-statistics

Economies evolve, pontificators pontificate

youtube.com/watch?v=D5X8W7MgbhM



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