The week following the Google TV demo, an Apple TV rumor hits the grapevine

Apple TV has really been around ever given that four years before Google was within the headlines last month with the Google TV demo at Google I/O. The response to the Google TV demo was a wakeup call for an Apple TV update. Rumors about a new Apple TV were flying in Silicon Valley just a week after Google TV was announce. Apple’s renewed initiative for Apple TV sets the scene for a high stakes battle between technological superpowers for future control of a $ 150-billion dollar advertising market.

Resource for this article: Apple TV rumors hit the grapevine the week after Google TV demo By Personal Money Store

The Apple TV update

The Apple TV update had been in development long before Google TV made its splash. The technology blog engadget.com reports that it received a tip confirmed by a “source very close to Apple” the Apple TV update will be based upon directly on the Apple iPhone 4 operating system and be capable of full 1080p HD. The Apple TV device is described as an ultra simplified, streamlined Apple iPhone without a screen and with just a power socket and video out. The most compelling feature of the Apple TV update may be that consumers won’t need emergency loans to jump on the bandwagon: its rumored price tag is $ 99. Right now the Apple TV is depending on the OS and costs around $ 230.

Google TV vs. Apple TV

Apple TV and Google are playing a high stakes game. As outlined by the Los Angeles Times, the winner will take the lead in a historical transformation of technology. Nearly 40 percent of consumers said they wanted to connect their computers to their televisions to look at all of their online videos, as outlined by a recent survey by Frank N. Magid Associates. The Times quotes chief executive of Clicker.com, Jim Lanzone, as saying:

“A generation from now, people simply won’t believe how limited the world of linear programming was, the same way people under 30 today can’t relate to 12 channels and a knob.”

Going to the cloud is Apple TV

Apple TV’s new set-top box has much of the functionality found on the Apple iPhone. Inside of it, it has the A4 processor that powers its computers, along with 16GB of flash storage. It is reported by Engadget that there could be a Time Capsule option for external storage, but the main purpose of Apple TV is all about streaming. Apple is moving away from local storage to focus the new Apple TV on cloud-based storage. As outlined by Engadget, there was no data on whether the new device would support Apple's App Store and apps, but given the runaway success of both, that feature could possibly be assumed.

High expectations for Apple TV

Apple TV today is a little box that lets users purchase or rent any HD movies and stream iTunes content through their set top boxes. Most individuals don't even know this exists. Crienglish.com reports that the integration of the Web and TV has eluded Apple and Microsoft for some time now, but Google TV and the overwhelming power of Google online has gotten everyone’s attention. Google TV plans to enable users to pull up Web content on their TVs, including photos, video and music, using an on-screen search box like the one on Google’s website. Now it seems that Apple has the ball in their court. The public is eager to see what Apple will come up with.

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Engadget.com
Los Angeles Times
Crienglish.com