Anheuser Busch buys Goose Island chasing world conquest
Goose Island, a growing microbrewery with deep roots in the Chicago community, has just been obtained by Anheuser Busch, the megaconglomerate beverage company that makes the Budweiser brand of beers, among others. During the past few years, huge beverage companies like Anheuser, SABMiller and Molson Coors, have been purchasing out little breweries, which a lot of people are not amused with. Curmudgeons contend macrobrewers are trying to kill any freedom that anyone has in choosing their beer of choice.
Chicago microbrewery purchased by company for macrobrewing
About $38 million will be paid by Anheuser-Busch to get the Chicago Goose Island brewery, reports USA Today. Anheuser-Busch is the Budweiser beer macrobrewing family. Now, Goose Island will be an in-house brewery for Anheuser. Previously, Anheuser was already partnering with Fulton Street Brewery, maker of Goose Island beers, in a partnership. Right away, 52 percent of Goose Island's shares were acquired by Anheuser. Craft Brewers Alliance sold the other 42 percent off. There are a lot of small brew houses put together with Craft Brewers Alliance, reports BizJournal. The business was merged together in 2008 by Widmer Brothers and Redhook. Years back, InBev acquired Anheuser-Busch. The company owns about 32.5 percent of Craft Brewers Alliance Inc. now.
Distribution depends on large companies
To be able to be able to distribute more beer right now, Goose Island has sold control to Anheuser, reports the Chicago Sun Times. It is common for things like this to occur. Brewers typically need a distributer if the beer is going to sell. To be able to keep up with demand, because law mandates the distribution system, small businesses for instance Goose Island will often sell themselves to businesses such as Anheuser Busch/InBev, SABMiller and Molson-Coors that have controlling interests in distribution. About 5 percent of beer sells came from microbrewers in 2009, states Reuters.
Helping out the small brewers
An excise tax could very well be added to the first 60,000 barrels of beer produced with the Brewer's Employment and Excise Relief Act cutting supply by half. This is a bill the Senate in the U.S. is looking at. Breweries that make less than six million barrels a year would not have to pay as much of an excise tax. Currently, brewers pay a $7 excise tax per barrel on the first 60,000 barrels, and brewers that produce more than that pay an $18 per barrel excise tax. Brewers that produce six million barrels per year would pay only $16 under the new law, which would benefit craft breweries, however not corporate mega-brewers like Budweiser or Coors. A version for the House of Representatives is supposedly in the works. The price of craft beer would go down with this helping out those that want to buy craft beer.
Information from
USA Today
usatoday.com/money/industries/food/2011-03-28-anheuser-busch-goose-island.htm
Chicago Sun Times
newssun.suntimes.com/business/4552383-420/goose-island-brewery-sold-to-anheuser-busch.html
Biz journals
bizjournals.com/portland/news/2011/03/28/craft-brewers-sells-goose-island-stake.html
Reuters
reuters.com/article/2011/03/19/us-breweries-idUSTRE72I3E620110319?pageNumber=1